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CCK x Swim Brothers

About this Initiative

CCK is a proud Gold Sponsor of Swim Brothers who has been providing life saving water education and skills campaign to culturally diverse communities.

Swimming skills and water saftey knowledge among multicultural communities is known to be less robust than those who have grown up in Australia. Swim Brother’s goal is to provide affordable and tailored holistic swimming and ocean saftey programs to Males in order to create generational change. Swim brothers also has a non-barrier policy which means they will not turn anyone away who cannot afford to learn skills due to financial challenges.

Drowning happens extremely quickly and silently and the impact on families can be devastating. So to launch our partnership with Swim Brothers, we are delivering a water saftey campaign to help inform some important facts to the community
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Water Safety Information that you need to know!

1- Inflatable Pools

Portable pools pose a serious drowning risk to small children. Even with very little water, it only takes seconds for a child to drown in a portable pool. Young children are naturally fascinated by water and are top heavy so when they lean over to look into water or reach for an object they can easily topple over and drown in just a few centimetres of water.

2- Supervise

Drowning happens quickly and SILENTLY and the impact on families can be devastating. There is often no splashing, screaming our sounds of struggle.

Children aged 0 to 4 years are at high risk of drowning. Young children are naturally curious and attracted to water but do not yet understand the concept of danger.

Often at parties and gatherings people can assume that someone else is watching their child. In fact, it is possible that no one is supervising. Nominating a designated child supervisor during parties and gatherings is a way of ensuring that children are supervised at all times. A designated child supervisor should be chosen during parties and gatherings. This is an effective way of ensuring that children are supervised at all times. If this person needs to leave for any reason, ensure a new supervisor is appointed or regularly rotate the supervision responsibilities. If alcohol is being consumed, supervisors should be sober.

3- Swim Between the Flags

9% of the people who drowned on Australian beaches over summer were trying to save the life of someone else. With more warm weather on the way, lifesavers are urging Australians to “stop, look and plan” at the beach. SWIM BETWEEN THE FLAGS

4- Download Beachsafe App

This app provides expert advice about rip currents, flags and signs, waves, marine creatures, surf skills and more. If you are at an unpatrolled beach please check this app!

5- How to spot rips

Rips are complex, can quickly change shape and location, and at times, are difficult to see. The things to look for are;
  • Deeper and/or darker water
  • Fewer breaking waves
  • Sandy coloured water extending beyond the surf zone
  • Debris or seaweed
  • Significant water movement

6- How to survive rips

Relax – stay calm and float to conserve your energy. Raise – raise your arm and attract attention from lifeguards or lifesavers. Rescue – the lifeguards or lifesavers will be on their way to help you. You may escape the rip current by swimming parallel to the beach, towards the breaking waves.

7- Did you know

On average one-third of the people who drown on the coastlines were from multicultural backgrounds – the vast majority adult men

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